Media Sales

Data Card Quality Report

Top List Managers by Data Card Quality

Data cards are the primary documents used in circulation planning and purchasing decisions. Publishing a high quality data card maximizes the likelihood of being selected for inclusion in direct marketing campaigns. Here are the top list managers ranked by the quality of their data card portfolios as of July 1, 2026.

Top List Managers For Data Card Quality ( 500+ )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 100.0 +0.0 Sprint Data Solutions, LLC 5,778
1 100.0 100.0 +0.0 Accredited Investor Media Inc 1,641
1 100.0 100.0 +0.0 Blue Mail Media Inc 1,233
1 100.0 100.0 +0.0 List Connection Inc. 734
1 100.0 100.0 +0.0 Dunhill International List Co. 542
6 99.0 99.0 +0.0 Response Solutions LLC 3,203
6 99.0 99.0 +0.0 Complete Mailing Lists 822
6 99.0 99.0 +0.0 Lighthouse List Co. 751
6 99.0 99.0 +0.0 AmeriList 537
10 97.0 97.0 +0.0 Manning Media International 1,324
11 94.0 94.0 +0.0 LSC Marketing Group 612
12 93.0 95.0 -2.0 Statlistics 823
13 92.0 68.0 +24.0 Wiland, Inc. 878
14 91.0 91.0 +0.0 Adstra 516
15 90.0 100.0 -10.0 B2B 1,952
16 89.0 94.0 -5.0 Data Axle, Inc. 2,233
17 86.0 80.0 +6.0 LakeB2b 2,905
18 83.0 87.0 -4.0 The Information Refinery, Inc. 691
19 79.0 78.0 +1.0 Info Depots LLC 2,000
20 75.0 75.0 +0.0 Exact Data 12,410
21 70.0 70.0 +0.0 SmarTTargeT Marketing 1,904
21 70.0 90.0 -20.0 Specialists Marketing Services 1,403

Represents the top 22 out of 22 list management companies with 500+ titles.

Top List Managers For Data Card Quality ( 250 – 499 )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 100.0 +0.0 Media Source Solutions, Inc. 459
1 100.0 100.0 +0.0 The List Experts 381
1 100.0 100.0 +0.0 LBDigital 375
1 100.0 100.0 +0.0 Midwest Direct Marketing, Inc. 281
1 100.0 97.0 +3.0 Geon Media Group 266
1 100.0 100.0 +0.0 Complete Medical Lists 264
7 98.0 98.0 +0.0 Fred Woolf List Co., Inc. 423
8 97.0 97.0 +0.0 Nations Voice Plus 389
8 97.0 97.0 +0.0 List Service Direct, Inc. 378
10 96.0 96.0 +0.0 Alesco Data Group 457
11 89.0 96.0 -7.0 North American Direct Marketing, Inc. 323
12 88.0 63.0 +25.0 Choreograph 363
13 83.0 83.0 +0.0 Thomson Data LLC 355
14 81.0 76.0 +5.0 Anteriad 346
15 74.0 74.0 +0.0 Paramount Lists, Inc. 354
16 73.0 73.0 +0.0 HepCats Marketing 404
17 72.0 72.0 +0.0 Response Unlimited 454
18 71.0 96.0 -25.0 Specialists Marketing Services, Inc. – Data Division 264

Represents the top 18 out of 18 list management companies with 250 – 499 titles.

Top List Managers For Data Card Quality ( 100-249 )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 100.0 +0.0 eTargetMedia.com 246
1 100.0 100.0 +0.0 Political Fundraising Lists 244
1 100.0 100.0 +0.0 WS PONTON 196
1 100.0 100.0 +0.0 Net60 Inc. 122
5 99.0 99.0 +0.0 Key Marketing Advantage 121
6 98.0 98.0 +0.0 Carney Direct Marketing 212
7 96.0 99.0 -3.0 ListSolutions 229
8 95.0 83.0 +12.0 Negev Direct Marketing, Inc. 210
8 95.0 95.0 +0.0 PK List Marketing, Inc. 120
10 92.0 93.0 -1.0 Deloitte LLP 240
10 92.0 91.0 +1.0 Marigold Technologies 188
12 86.0 88.0 -2.0 RMI Direct Marketing 223
13 85.0 85.0 +0.0 JDM List Services 104
14 82.0 96.0 -14.0 FirstIn-Home.com 182
15 79.0 80.0 -1.0 Names In The News 231
16 75.0 75.0 +0.0 Azonic Direct 249
16 75.0 75.0 +0.0 Bethesda List Center 141
18 74.0 74.0 +0.0 JF Direct Marketing, Inc. 217
18 74.0 74.0 +0.0 The Rich List Company 143
18 74.0 74.0 +0.0 M1 Data and Analytics 131
18 74.0 74.0 +0.0 Focus USA 125
18 74.0 73.0 +1.0 Trinity Direct 108
23 73.0 73.0 +0.0 Q5 List Marketing 188
23 73.0 73.0 +0.0 Acu Media Group 177
23 73.0 98.0 -25.0 McCarthy Media Group, Inc. 104
23 73.0 73.0 +0.0 Investing Media Solutions 102
27 72.0 72.0 +0.0 Professional Direct Marketing & Mailing Lists, Inc. 143
27 72.0 73.0 -1.0 North American Media, LLC 135
27 72.0 72.0 +0.0 Beach List Direct, Inc. 113
30 71.0 71.0 +0.0 Contact Marketing 150
30 71.0 71.0 +0.0 Horizon Lists 131
32 68.0 67.0 +1.0 Power Lists & Data 103
33 67.0 67.0 +0.0 Data Decisions Group 100
34 64.0 64.0 +0.0 MindBodySoul Media, Inc 107
35 55.0 55.0 +0.0 The Euro Group 118

Represents the top 35 out of 35 list management companies with 100-249 titles.

Top List Managers For Data Card Quality ( 50 – 99 )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 100.0 +0.0 Fresco Data 86
1 100.0 100.0 +0.0 DSA Direct, LLC 53
3 99.0 98.0 +1.0 Marketing Data Interactive 89
3 99.0 99.0 +0.0 NCRI List Management 69
5 98.0 93.0 +5.0 Pinpoint Technologies, Inc. 54
5 98.0 76.0 +22.0 Lorann, LLC 53
7 97.0 98.0 -1.0 SimioCloud LLC 90
7 97.0 97.0 +0.0 Hart & Benjamin 60
9 93.0 71.0 +22.0 Omega List Company 92
9 93.0 93.0 +0.0 Redi-Data Inc. 83
11 92.0 92.0 +0.0 Infocus Marketing, Inc. 97
12 91.0 91.0 +0.0 DigDev Direct 88
12 91.0 92.0 -1.0 VeraData 52
14 88.0 86.0 +2.0 Rickard Squared 54
15 87.0 90.0 -3.0 OnPoint Data Strategy 50
16 83.0 82.0 +1.0 Carol Enters List Company 81
16 83.0 81.0 +2.0 Conrad Direct, Inc. 65
18 82.0 76.0 +6.0 Impulse Media Inc. 58
19 78.0 75.0 +3.0 NPS Media Group 70
20 76.0 75.0 +1.0 AB Data Ltd. 83
21 75.0 75.0 +0.0 Insights Direct Marketing 91
21 75.0 75.0 +0.0 Profile America List Company, Inc. 90
21 75.0 75.0 +0.0 Informa Engage 90
21 75.0 75.0 +0.0 Practical Media Solutions 88
21 75.0 75.0 +0.0 Midwest Trading Post 79
21 75.0 75.0 +0.0 Pioneer Pacific Media Group 72
21 75.0 75.0 +0.0 The Standard Information Company 70
21 75.0 75.0 +0.0 Healy List Marketing 68
29 74.0 74.0 +0.0 Midway Direct Marketing 98
29 74.0 74.0 +0.0 Integrated Management Solutions, Inc. 89
29 74.0 74.0 +0.0 Lists, Inc 87
29 74.0 74.0 +0.0 Andrews Wharton Inc. 82
29 74.0 74.0 +0.0 DUNN DATA Company Inc. 66
34 73.0 89.0 -16.0 American Mailing Lists Corporation 67
34 73.0 73.0 +0.0 Borelli Direct Marketing, Inc. 65
34 73.0 73.0 +0.0 American Information Marketing 59
34 73.0 73.0 +0.0 Grow Data 52
34 73.0 73.0 +0.0 Listdata Inc. 50
39 72.0 72.0 +0.0 Marketing Lists Services 72
40 71.0 71.0 +0.0 Regency Direct Mail 95
40 71.0 71.0 +0.0 MailingLists.com 94
40 71.0 71.0 +0.0 Whitestone Data 88
40 71.0 71.0 +0.0 Mazzone Marketing Group, LLC 88
40 71.0 71.0 +0.0 Impreza Marketing Services 50
45 70.0 70.0 +0.0 ACTON Direct 89
45 70.0 70.0 +0.0 CCC Data Sevices, Inc. 54
47 69.0 69.0 +0.0 Vayan Marketing 85
47 69.0 69.0 +0.0 Pathfinder Direct 84
47 69.0 69.0 +0.0 The McGRP International, LLC DBA, McGraw 78
47 69.0 69.0 +0.0 A Plus Media Group, Inc. 53

Represents the top 50 out of 53 list management companies with 50 – 99 titles.

A 50 data card minimum is required for a list manager to be ranked. There are 365 list management companies with less than 50 titles not ranked in this report.

What are data cards?

Data cards are documents used to describe the characteristics of a mailing list available for rental or sale, including description, pricing, selection options, output options, and contact information. Data cards are the primary documents used in circulation planning and mailing list purchasing decisions. For example, see the Acorn data card on NextMark’s website. Good circulation decisions depend on a good data card database. NextMark ensures the quality of its data card database through the Data Card Quality Report and other monitoring tools.

How data card quality is calculated

Data Card Quality Report Sample

The data card quality score is calculated by electronically analyzing more than 74,000 data cards. For each data card, a proprietary algorithm first rates the quality of 13 key attributes. Then, the score (0-100) for the data card is calculated using a weighted average of the 13 attributes. The list management company’s quality score is the average score of all data cards in their portfolio. List managers can access the details of the calculation and suggestions for improvement through NextMark’s free data card publishing tool (a.k.a. the “Data Card Wizard”). Only companies with more than 50 data cards in their portfolio are included in the rankings.

How to publish and enhance your data cards

Use NextMark’s free data card publishing tool to publish and enhance your data cards.