Media Sales

Data Card Quality Report

Top List Managers by Data Card Quality

Data cards are the primary documents used in circulation planning and purchasing decisions. Publishing a high quality data card maximizes the likelihood of being selected for inclusion in direct marketing campaigns. Here are the top list managers ranked by the quality of their data card portfolios as of April 1, 2026.

Top List Managers For Data Card Quality ( 500+ )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 100.0 +0.0 Sprint Data Solutions, LLC 5,593
1 100.0 78.0 +22.0 B2B 1,952
1 100.0 100.0 +0.0 Accredited Investor Media Inc 1,453
1 100.0 85.0 +15.0 Blue Mail Media Inc 1,233
1 100.0 100.0 +0.0 List Connection Inc. 734
1 100.0 93.0 +7.0 Dunhill International List Co. 542
7 99.0 99.0 +0.0 Response Solutions LLC 3,203
7 99.0 99.0 +0.0 Complete Mailing Lists 824
7 99.0 99.0 +0.0 Lighthouse List Co. 751
7 99.0 99.0 +0.0 AmeriList 537
11 97.0 97.0 +0.0 Manning Media International 1,324
12 95.0 83.0 +12.0 Statlistics 825
13 94.0 96.0 -2.0 Data Axle, Inc. 2,275
13 94.0 93.0 +1.0 LSC Marketing Group 608
15 91.0 89.0 +2.0 Adstra 517
16 90.0 90.0 +0.0 Specialists Marketing Services 1,407
17 87.0 78.0 +9.0 The Information Refinery, Inc. 691
18 80.0 74.0 +6.0 LakeB2b 2,937
19 78.0 83.0 -5.0 Info Depots LLC 1,863
20 75.0 75.0 +0.0 Exact Data 12,410
21 70.0 70.0 +0.0 SmarTTargeT Marketing 1,904
22 68.0 68.0 +0.0 Wiland, Inc. 878

Represents the top 22 out of 22 list management companies with 500+ titles.

Top List Managers For Data Card Quality ( 250 – 499 )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 100.0 +0.0 Media Source Solutions, Inc. 459
1 100.0 100.0 +0.0 The List Experts 381
1 100.0 100.0 +0.0 LBDigital 375
1 100.0 99.0 +1.0 Midwest Direct Marketing, Inc. 286
1 100.0 100.0 +0.0 Complete Medical Lists 264
6 98.0 98.0 +0.0 Fred Woolf List Co., Inc. 423
7 97.0 97.0 +0.0 Nations Voice Plus 389
7 97.0 97.0 +0.0 List Service Direct, Inc. 372
7 97.0 86.0 +11.0 Geon Media Group 265
10 96.0 81.0 +15.0 Alesco Data Group 457
10 96.0 92.0 +4.0 North American Direct Marketing, Inc. 323
10 96.0 96.0 +0.0 Specialists Marketing Services, Inc. – Data Division 264
13 83.0 83.0 +0.0 Thomson Data LLC 355
14 76.0 76.0 +0.0 Anteriad 419
15 74.0 99.0 -25.0 Great Lakes List Management 392
15 74.0 99.0 -25.0 Paramount Lists, Inc. 354
17 73.0 73.0 +0.0 HepCats Marketing 404
18 72.0 72.0 +0.0 Response Unlimited 454
19 63.0 88.0 -25.0 Choreograph 363

Represents the top 19 out of 19 list management companies with 250 – 499 titles.

Top List Managers For Data Card Quality ( 100-249 )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 100.0 +0.0 eTargetMedia.com 245
1 100.0 100.0 +0.0 Political Fundraising Lists 244
1 100.0 100.0 +0.0 WS PONTON 196
1 100.0 100.0 +0.0 Net60 Inc. 119
5 99.0 99.0 +0.0 ListSolutions 229
5 99.0 99.0 +0.0 Key Marketing Advantage 121
7 98.0 98.0 +0.0 Carney Direct Marketing 211
7 98.0 73.0 +25.0 McCarthy Media Group, Inc. 103
9 96.0 96.0 +0.0 FirstIn-Home.com 182
10 95.0 95.0 +0.0 PK List Marketing, Inc. 120
11 93.0 88.0 +5.0 Deloitte LLP 242
12 91.0 85.0 +6.0 Marigold Technologies 236
13 88.0 88.0 +0.0 RMI Direct Marketing 223
14 85.0 85.0 +0.0 JDM List Services 104
15 83.0 95.0 -12.0 Negev Direct Marketing, Inc. 210
16 80.0 79.0 +1.0 Names In The News 228
17 75.0 75.0 +0.0 Azonic Direct 249
17 75.0 75.0 +0.0 Bethesda List Center 141
19 74.0 74.0 +0.0 JF Direct Marketing, Inc. 217
19 74.0 74.0 +0.0 The Rich List Company 143
19 74.0 74.0 +0.0 M1 Data and Analytics 131
19 74.0 74.0 +0.0 Focus USA 125
23 73.0 73.0 +0.0 Q5 List Marketing 188
23 73.0 73.0 +0.0 Acu Media Group 177
23 73.0 73.0 +0.0 North American Media, LLC 136
23 73.0 74.0 -1.0 Trinity Direct 109
23 73.0 73.0 +0.0 Investing Media Solutions 102
28 72.0 72.0 +0.0 Professional Direct Marketing & Mailing Lists, Inc. 143
28 72.0 72.0 +0.0 Beach List Direct, Inc. 113
30 71.0 71.0 +0.0 Contact Marketing 150
30 71.0 71.0 +0.0 Horizon Lists 131
32 67.0 67.0 +0.0 Data Decisions Group 100
33 64.0 64.0 +0.0 MindBodySoul Media, Inc 107
34 55.0 55.0 +0.0 The Euro Group 118

Represents the top 34 out of 34 list management companies with 100-249 titles.

Top List Managers For Data Card Quality ( 50 – 99 )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 100.0 +0.0 Fresco Data 86
1 100.0 100.0 +0.0 DSA Direct, LLC 53
3 99.0 99.0 +0.0 NCRI List Management 69
4 98.0 97.0 +1.0 Marketing Data Interactive 89
4 98.0 97.0 +1.0 SimioCloud LLC 89
6 97.0 97.0 +0.0 Hart & Benjamin 60
7 93.0 93.0 +0.0 Redi-Data Inc. 82
7 93.0 94.0 -1.0 Pinpoint Technologies, Inc. 54
9 92.0 74.0 +18.0 Infocus Marketing, Inc. 97
9 92.0 84.0 +8.0 VeraData 50
11 91.0 91.0 +0.0 DigDev Direct 88
12 90.0 70.0 +20.0 OnPoint Data Strategy 51
13 89.0 88.0 +1.0 American Mailing Lists Corporation 65
13 89.0 90.0 -1.0 Estee Marketing Group, Inc. 50
15 86.0 85.0 +1.0 Rickard Squared 50
16 82.0 84.0 -2.0 Carol Enters List Company 82
17 81.0 82.0 -1.0 Conrad Direct, Inc. 67
18 76.0 79.0 -3.0 Impulse Media Inc. 89
19 75.0 75.0 +0.0 Insights Direct Marketing 91
19 75.0 75.0 +0.0 Profile America List Company, Inc. 90
19 75.0 75.0 +0.0 Informa Engage 90
19 75.0 75.0 +0.0 Practical Media Solutions 88
19 75.0 96.0 -21.0 AB Data Ltd. 83
19 75.0 75.0 +0.0 Midwest Trading Post 79
19 75.0 75.0 +0.0 NPS Media Group 74
19 75.0 75.0 +0.0 Pioneer Pacific Media Group 72
19 75.0 75.0 +0.0 The Standard Information Company 70
19 75.0 75.0 +0.0 Healy List Marketing 68
29 74.0 99.0 -25.0 Midway Direct Marketing 98
29 74.0 74.0 +0.0 Integrated Management Solutions, Inc. 89
29 74.0 74.0 +0.0 Lists, Inc 87
29 74.0 74.0 +0.0 Andrews Wharton Inc. 82
29 74.0 74.0 +0.0 DUNN DATA Company Inc. 66
34 73.0 73.0 +0.0 Borelli Direct Marketing, Inc. 65
34 73.0 73.0 +0.0 American Information Marketing 59
34 73.0 73.0 +0.0 Grow Data 52
34 73.0 73.0 +0.0 Listdata Inc. 51
38 72.0 72.0 +0.0 Marketing Lists Services 72
39 71.0 71.0 +0.0 Regency Direct Mail 95
39 71.0 71.0 +0.0 MailingLists.com 94
39 71.0 94.0 -23.0 Omega List Company 91
39 71.0 71.0 +0.0 GINSBURG GLOBAL 91
39 71.0 71.0 +0.0 Mazzone Marketing Group, LLC 88
39 71.0 71.0 +0.0 Whitestone Data 88
39 71.0 71.0 +0.0 Impreza Marketing Services 50
46 70.0 70.0 +0.0 ACTON Direct 89
46 70.0 70.0 +0.0 CCC Data Sevices, Inc. 54
48 69.0 69.0 +0.0 Vayan Marketing 85
48 69.0 69.0 +0.0 Pathfinder Direct 84
48 69.0 69.0 +0.0 The McGRP International, LLC DBA, McGraw 78
48 69.0 94.0 -25.0 A Plus Media Group, Inc. 53

Represents the top 50 out of 55 list management companies with 50 – 99 titles.

A 50 data card minimum is required for a list manager to be ranked. There are 366 list management companies with less than 50 titles not ranked in this report.

What are data cards?

Data cards are documents used to describe the characteristics of a mailing list available for rental or sale, including description, pricing, selection options, output options, and contact information. Data cards are the primary documents used in circulation planning and mailing list purchasing decisions. For example, see the Acorn data card on NextMark’s website. Good circulation decisions depend on a good data card database. NextMark ensures the quality of its data card database through the Data Card Quality Report and other monitoring tools.

How data card quality is calculated

Data Card Quality Report Sample

The data card quality score is calculated by electronically analyzing more than 74,000 data cards. For each data card, a proprietary algorithm first rates the quality of 13 key attributes. Then, the score (0-100) for the data card is calculated using a weighted average of the 13 attributes. The list management company’s quality score is the average score of all data cards in their portfolio. List managers can access the details of the calculation and suggestions for improvement through NextMark’s free data card publishing tool (a.k.a. the “Data Card Wizard”). Only companies with more than 50 data cards in their portfolio are included in the rankings.

How to publish and enhance your data cards

Use NextMark’s free data card publishing tool to publish and enhance your data cards.